Welcome to Reunion — The strategy lab* of Reid Schilperoort.
*part brand consultancy
*part freelancer for hire
*part strategic think tank
Many hats can be worn, but the mission remains singular: to help companies squeeze more juice out of their creative and marketing efforts by getting to the truth, fast.
Brand architectures
Missions & Visions
Stakeholder workshops
Helping brands identify and communicate their core values
Consumer research
Insight discovery and analysis
Market studies & Immersions
helping brands understand their current and future customers
Brand positionings
Marketing plans
Influencer & Athlete strategies
helping brands build effective strategies that FUEL LOVE and growth
*strategy lab
This laboratory sits at the intersection of strategy, creativity, and Zeitgeist — helping brands unlock new levels of cultural and commercial success.
There aren't many rules at REUNION, but we do have a few principles that guide the way we work:
BURST BUBBLES
We get out of the office and interact with humans from all walks of life. Yes, even people we disagree with. We find that the good stuff often lies just beyond our comfort zone.
GET TO THE TRUTH, FAST
The truth is always our foundation. But, time is money, and context changes at warp speed. We’re not here to talk in circles and navel-gaze, we’re here to cut to the core, quickly.
MAKE THE COMPLEX SIMPLE
The work we do is never easy, but it can be simple. That’s why we strive to reduce the complex nature of this thing we call strategy until the thinking is sharp enough to cut you.
